- What does "content analysis" mean in Viral Finder — what am I actually analyzing?
- You're analyzing which posts from a competitor's account outperformed their own typical engagement, and by how much. The viral score shows the degree of over-performance for each post, so you can see at a glance which content landed — and study those posts to understand why.
- How do I use content analysis to find patterns I can act on?
- After analyzing 3–5 competitor accounts, look for common traits in their highest-scoring posts. Do carousels dominate? Are certain topics always in the top 10? Do posts published on certain days score higher? These patterns become your strategic hypotheses to test on your own account.
- Can I use Viral Finder to analyze content across multiple competitor accounts at once?
- Each search covers one account. To analyze multiple competitors, run separate searches for each. With the Agency plan (100 searches/month), you can build a comprehensive competitive picture across an entire category.
- Is Viral Finder free for competitor content analysis?
- Yes — you get 3 free competitor content analyses with no credit card required. Each analysis covers the full post history of a public account ranked by viral score.
- How is this different from manually scrolling a competitor's Instagram?
- Manual scrolling shows posts in reverse-chronological order. Viral Finder re-sorts them by performance, surfacing posts from 2 years ago that still represent their strongest content. You also get numerical scores instead of gut feelings about what worked.